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Career Success: Be Strategic - Fine Tune Your Search

Writer's picture: sdharbinsdharbin

Updated: Jun 1, 2021

“Be strategic and purposeful in whatever you do.” - Sunday Adelaja


Photo by Laurenz Kleinheider



This post explains how to transition from the classroom to the perfect career opportunity. For more than 30 years, this proven game plan has benefited clients, students, and colleagues. The strategy will benefit you too, so prepare to reap favorable circumstances.


5 Tips

  • Identify your top 10.

Determine what is important to you. Then, devise a list of ten companies, and place them under the microscope. Assess their culture, values, leadership, products, and services. Can you thrive in the various environments?

  • Do your homework.

Read annual reports, brochures, and press releases. Talk with people already employed by the organization. Investigate your targets thoroughly.

  • Polish your resume and cover letter.

Next package the message by discussing how specific skills were used to make a difference. Regarding your cover letter, specify areas of interest. Need help?

  • Send the package to a specific person.

Do not address a letter to whom it may concern. Locate a decision maker. Fear not! Once I mailed a resume and cover letter to the chairman of the board. My client received a job offer.

  • Follow up.

This approach is assertive. Therefore, your last sentence should state when you intend to follow up. Do not end letters saying you look forward to hearing from the reader. Furthermore, you must do what you say. It is imperative that you follow through!



Although this scheme is bold, it separates you from the pack. The average job seeker assumes a passive approach - responding to notices. Here, you are tapping into the hidden market. If you have prepared an effective resume, the decision maker will be moved to either create something for you or to consider you for positions not advertised. In any case, it is a win-win.


“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.”

- Mark Twain


Write to Stephanie Harbin at sdharbin@yahoo.com.



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